A visual style guide helps ensure brand consistency throughout all promotional material including marketing, publications, web presence, social media and business stationary to name a few. This is essential no matter the size your organisation, from a small business owner to a large corporation. It is the way you project your brand to your audience. Small businesses however do not require a 50-page document with 10 pages dedicated entirely to how you place your logo. Our style guide for small business gives you the visual direction and resources you need to project a professional, recognisable and consistent brand for your business.
WHAT DOES IT LOOK LIKE?
A visual style guide is provided to you in the form of a pdf (example pictured) It includes your logo and any alternate logos, a colour palette, fonts with examples of use, along with patterns, shapes, textures or image styles applicable to your branding. It also includes elements for you to use in your social media and website, along with style direction.
>> The logo & style guide pictured was created for Brianna who runs My Colourful Mind, (www.mycolourfulmind.com) a small business which aims to grow your self-esteem and help you learn to love yourself. A fresh, inspiring and vibrant logo and visual style was realised through custom hand painted designs, bright colours and playful shapes. <<