OUR PROCESS: To design a logo & visual style which perfectly captures the essence of your business, and the attention of your target audience, we get personal.
We’ve broken down our process and demonstrated with the accompanying images:
1. We ask you to complete a ‘Brand Personality’ and ‘Target Market’ worksheet. We also have a meeting or phone conversation asking plenty of questions to gain a clear understanding of who you are, what you stand for, your personality and your clients.
2. We like to collect ideas, image styles and inspiration in a shared Pinterest board, or create a mood board together. This helps us get a more refined idea of a visual style which you love and would work for your brand.
3. We then go through a brainstorming, sketching (yes, we get out our pencils) and digital process to come up with three, separate concepts for a logo. These are presented to you with an accompanying rationale.
4. The chosen concept is then digitally developed to completion.
5. Custom artwork can be created, patterns and stock imagery sourced, fonts are selected and colours options are considered.
6. A style guide is created and provided to you as a pdf along with all files that you require for use. We collaborate with you throughout the process to ensure we create the perfect visual style for your brand.
7. YOUR STYLE GUIDE IS COMPLETE! You may desire other materials to start your business such as beautiful business cards, stationary and promotional flyers! We can design and print these for you using your new style guide to inform the design.
