Catholic Development Fund

CDF is a financial institution servicing church and religious buildings. They approached us for a rebrand and identity refresh. The old logo had a dated, corporate feel and they wanted a fresh look to convey a more relatable and approachable brand. As part of the design they requested that the logo include the four area’s of the Illawarra (which we indicated with coloured shapes), to include religious symbolism (which is shown as a cross in the negative space). They also wanted to show the nature of their business, a building fund, (we created the overall shape of the logo to indicate an abstract building with a vanishing perspective).